Creating a Digital Brand Around a Three-Letter Domain
A framework for turning a concise domain into a memorable naming system, visual identity, and product narrative.
TAG Wordmarks
Wordmarks
field notes.
Articles tagged Wordmarks from the EIH.xyz journal on typographic identity and modern digital brands.
Choosing a Typeface for a B2B Technology Brand
A decision framework for selecting a type family that can handle product UI, technical documentation, sales materials, and a distinctive wordmark.
Wordmark vs. Lettermark for a Short XYZ Domain
How to decide whether a concise digital domain should lead with its full name, an initial system, or a responsive combination of both.
Designing a Typographic Logo for a Tech Startup
A practical method for turning a startup name into a clear, scalable wordmark that works from product chrome to launch graphics.